commercialization

[kuh-mur-shuhl-uh-zey-shuhn]

noun

1. the condition of being focused on the profitable aspects of something, especially to excess.

   Many families have grown tired of the commercialization of Christmas.

   Increased commercialization—and the tendency to view audiences as consumers rather than citizens—has contributed to the decline in public-service broadcasting.

2. the act or process of making something available for sale or viable as a profitable commodity.

   The fuel cell is currently expensive to produce, but commercialization will reduce the costs.

   Successful commercialization of this oilseed will depend on a combination of farmer and market readiness that may be difficult to achieve.

Word History and Origins

Origin of commercialization¹

First recorded in 1885–90; commercial ( def. ) + -ization ( def. )

Example Sentences

“We await wider rollouts and evidence of commercialization before considering turning more constructive.”

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Autonomous-driving technology is approaching a demand inflection point, they say, with robotaxis moving into early commercialization and robotics showing signs of initial mass production.

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It seems Quantum Computing may be immune to that pressure, as its share price reflects its paltry revenue and the limited commercialization of its technology.

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In D-Wave’s case, it appeared to be a matter of investors balancing its explosive gains over the past year with a lack of meaningful progress toward profitability or broader commercialization.

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Whether robotaxi companies can reach large-scale commercialization will depend on factors including various government regulations and consumer acceptance.

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