community management

American  

[kuh-myoo-ni-tee man-ij-muhnt] / kəˈmyu nɪ ti ˌmæn ɪdʒ mənt /

noun

1. the work of recruiting, nurturing, and growing a community online, as for a website or video game, to improve engagement and retention of users or subscribers.

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Other Word Forms

• community manager noun

Etymology

Origin of community management

First recorded in 1995–2000 for online community management

Example Sentences

Napster CEO Jon Vlassopulos, a former head of music at Roblox who invested in the first iteration of Napster at Bertelsmann, will continue to lead the brand as it integrates with the company’s hopes for livestreaming, e-commerce, digital community management and AI initiatives.

From Los Angeles Times

Jessica Folsom, ESO's director of community management, tells Newsbeat that Zenimax does have teams able to step in where players are facing harassment.

From BBC

Roles like game marketing, community management, user experience design, game analytics and QA testing are integral to a game’s success, he said.

From Los Angeles Times

Almost a decade ago, we began small steps to create an alternative place-based community management approach in the bay now embodied in the Van Hollen-Sarbanes bill.

From Washington Post

Reasonable enough, considering the massive departures have really hit the teams in charge of traffic, content moderation, front- and back-end engineering, content moderation, 24/7 on-call technical assistance, community management, system libraries, story curation, trust and safety policy, and user information.

From Slate