community management

American  

[kuh-myoo-ni-tee man-ij-muhnt] / kəˈmyu nɪ ti ˌmæn ɪdʒ mənt /

noun

1. the work of recruiting, nurturing, and growing a community online, as for a website or video game, to improve engagement and retention of users or subscribers.

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Other Word Forms

• community manager noun

Etymology

Origin of community management

First recorded in 1995–2000 for online community management

Example Sentences

Roles like game marketing, community management, user experience design, game analytics and QA testing are integral to a game’s success, he said.

From Los Angeles Times • Jan. 17, 2024

One said they didn't have a cellphone, the other asked him to talk to the community management team.

From BBC • Nov. 2, 2022

To provide some at-home quarantine entertainment with “fun, unique, community-driven chaos,” said Robin Boehlen, the org’s community management lead.

From Washington Post • Apr. 15, 2020

Half of the company is dedicated to community management and customer service right now, but the company hopes to bring in more employees as subscriptions grow, particularly in the marketing and technical teams.

From The Verge • Jun. 24, 2019

Prudence is joined this week by Justine D’Souza, a social media community management professional who also works for a youth helpline.

From Slate • Feb. 20, 2019