community management

American  

[kuh-myoo-ni-tee man-ij-muhnt] / kəˈmyu nɪ ti ˌmæn ɪdʒ mənt /

noun

1. the work of recruiting, nurturing, and growing a community online, as for a website or video game, to improve engagement and retention of users or subscribers.

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Other Word Forms

• community manager noun

Etymology

Origin of community management

First recorded in 1995–2000 for online community management

Example Sentences

Roles like game marketing, community management, user experience design, game analytics and QA testing are integral to a game’s success, he said.

From Los Angeles Times • Jan. 17, 2024

Almost a decade ago, we began small steps to create an alternative place-based community management approach in the bay now embodied in the Van Hollen-Sarbanes bill.

From Washington Post • Dec. 30, 2022

Per the affected workers’ own tweets, this has so far included those working on algorithm transparency, content moderation, community management, human resources, and senior engineering roles, among others.

From Slate • Nov. 4, 2022

One said they didn't have a cellphone, the other asked him to talk to the community management team.

From BBC • Nov. 2, 2022

But he also emphasizes that community management is about more than a constant sales pitch.

From The Verge • Apr. 1, 2020