comparative advertising

American  

noun

1. advertising in which a competing product is identified and compared unfavorably with the advertiser's product.

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comparative advertising British  

noun

1. a form of advertising in which a product is compared favourably with similar products on the market

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Etymology

Origin of comparative advertising

First recorded in 1970–75

Example Sentences

However Aldi, said comparative advertising was a "well-established principle".

From BBC

Aldi said comparative advertising was a "well-established principle".

From BBC

Ross Petty, a professor of marketing law at Babson College, says the FTC endorsed comparative advertising because it preferred brands to compete with one other than with an unnamed competitor.

From BBC

"Comparative advertising encourages product improvement and innovation, and can lead to lower prices in the marketplace," the statement read.

From BBC

In Europe, comparative advertising is also legal although much more tightly regulated, says Petty of Babson College.

From BBC