connotative

[ kon-uh-tey-tiv, kuh-noh-tuh- ]
/ ˈkɒn əˌteɪ tɪv, kəˈnoʊ tə- /

adjective

(of a word or expression) signifying or suggestive of an associative or secondary meaning in addition to the primary meaning: A connotative word such as “steely” would never be used when referring to a woman.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

Examples from the Web for connotative