consumer sovereignty

American  

[kuhn-soo-mer sahv-rin-tee] / kənˈsu mər ˈsɑv rɪn ti /

noun

1. the power of consumers to influence the market through their choices.

2. the doctrine that consumer choice is the main force driving market trends.

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Example Sentences

A South Korean consumer group, Citizens United for Consumer Sovereignty, said in September that Tesla had not fixed what the group calls "door defects".

From Reuters

The notion of “consumer sovereignty” – that consumers exert power and authority over companies as an automatic result of market forces – is doubly dangerous, implying first that consumers always outrank workers and citizens, and second that consumers are all-powerful.

From The Guardian

Eurovision also has Davos’s affinity for global consumer sovereignty, since tens of millions of fans watching from wherever get to vote for their favorite song—really a highly choreographed presentation, suggesting not so much a country’s artistic heritage as a newly acquired competence to produce a Coke commercial.

From The New Yorker

As reported by Apple Insider, the new probe comes after Seol’s Citizens United for Consumer Sovereignty filed a complaint against Apple that claimed the company is really slowing down iPhones to sway consumers towards upgrading sooner than would otherwise be necessary.

From The Verge

Advocacy group, Citizens United for Consumer Sovereignty, accused Apple of destruction of property and fraud.

From BBC