content analysis

noun

analysis to determine the meaning, purpose, or effect of any type of communication, as literature, newspapers, or broadcasts, by studying and evaluating the details, innuendoes, and implications of the content, recurrent themes, etc.

Origin of content analysis

First recorded in 1950–55

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Applying NLP processing and predictive analysis with content analysis and optimization tools accelerates this.
Improve your content’s longevity and ROI with a predictable framework | Sponsored Content: seoClarity | June 1, 2021 | Search Engine Land
Naisbitt’s research method, known as content analysis, derived from his reading of Bruce Catton’s Civil War histories, which relied heavily on reports from contemporary newspapers.
John Naisbitt, futurist and best-selling author of ‘Megatrends,’ dies at 92 | Matt Schudel | April 11, 2021 | Washington Post
Doing a quantitative content analysis by assessing the engagement rate of your social posts can give companies an idea of if a message or product is resonating with your followers.
How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher | Kamaljeet Kalsi | December 22, 2020 | Search Engine Watch

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