content analysis

noun

1. analysis to determine the meaning, purpose, or effect of any type of communication, as literature, newspapers, or broadcasts, by studying and evaluating the details, innuendoes, and implications of the content, recurrent themes, etc.

Word History and Origins

Origin of content analysis¹

First recorded in 1950–55

Example Sentences

Applying NLP processing and predictive analysis with content analysis and optimization tools accelerates this.

From Search Engine Land

Naisbitt’s research method, known as content analysis, derived from his reading of Bruce Catton’s Civil War histories, which relied heavily on reports from contemporary newspapers.

From Washington Post

Doing a quantitative content analysis by assessing the engagement rate of your social posts can give companies an idea of if a message or product is resonating with your followers.

From Search Engine Watch