content marketing

American  

[kon-tent mahr-ki-ting] / ˈkɒn tɛnt ˌmɑr kɪ tɪŋ /

noun

1. marketing that tries to attract customers by distributing informational content potentially useful to the target audience, rather than by advertising products and services in the traditional way.

   content marketing through blogs and email newsletters.

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Etymology

Origin of content marketing

First recorded in 1980–85

Example Sentences

At Nvidia’s on-site Build-a-Claw experience, technologists were building “claws” for everything from road trip planning to job applications, research and content marketing.

From The Wall Street Journal • Mar. 18, 2026

Additionally, TikTok is facing a round of layoffs expected to affect employees in its global content, marketing and user departments, according to technology-focused news outlet the Information, which first reported on the job cuts.

From Los Angeles Times • Jun. 5, 2024

Ben Goldhaber, who led content marketing and was one of Twitch’s first hires, said Twitch first took off because of the strong bonds it built with streamers.

From New York Times • Oct. 22, 2022

But Ric Hawkins, a former financial advisor who currently writes on AI software, SEO, content marketing and investing, explains that these questions aren't just intentionally simple for our benefit.

From Salon • Oct. 15, 2022

Ho had accepted a position as a content marketing specialist for an online grocery company called Weee! before the position was rescinded.

From Reuters • Jun. 22, 2022