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distribution channel

British  

noun

  1. marketing the network of organizations, including manufacturers, wholesalers, and retailers, that distributes goods or services to consumers

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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As for Walmart and Apple, yes, the former sells Apple products, but that distribution channel is small potatoes compared with Apple’s own digital and physical stores and mobile carriers.

From Barron's Dec. 18, 2025

Robinhood’s prediction markets platform has been powered by Kalshi, meaning Robinhood is effectively a distribution channel for Kalshi’s regulated exchange.

From The Wall Street Journal Nov. 27, 2025

It’s a symbiotic relationship: CoreWeave receives financial backing to support its capital-intensive business, and Nvidia secures an important distribution channel for its technology.

From MarketWatch Nov. 8, 2025

"But, those contracts also make it impossible for any newcomer in search to secure a distribution channel, and without any real possibility of reaching consumers, no one will invest in such innovation."

From BBC Nov. 21, 2024

"It can be a beautiful full-circle impact of food waste reduction at a college and creating a new food distribution channel to meet those in need at another local school."

From Salon Oct. 4, 2023

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