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cool hunter

British  

noun

  1. informal a person who is employed to identify future trends, esp in fashion or the media

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

A self-styled cool hunter, she goes by the handle niki_wujie and is from Zhengzhou in central China.

From New York Times • May 2, 2022

Black, 26, is what's called a "cool hunter," a marketing expert who is looking for "the Next Big Thing," he says.

From Time Magazine Archive

Gordon has a certain notoriety in the trend-spotting industry: she was the original cool hunter, the subject of the famous 1997 New Yorker profile.

From Time Magazine Archive

There's a certain myth floating around about trend watchers: the myth of the cool hunter.

From Time Magazine Archive

People were fed this line that if the cool hunter found it, then six months from now you would have a rip-roaring business.

From Time Magazine Archive