corporate image

American  

noun

1. the impression of the policies, personnel, and operations of a corporation that is imparted to its employees and the public.

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corporate image British  

noun

1. the way an organization is presented to or perceived by its members and the public

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Example Sentences

"They don't line up for food as we do, have good quality uniforms and a corporate image that we have long forgotten."

From Reuters • May 31, 2023

Unlike the company’s television operation, which she said taught her the craft of design but adhered to a strict corporate image, CBS Records allowed designers to play.

From New York Times • Jan. 31, 2023

Another is that the company actually may want to completely rechristen itself in hopes of leaving past problems behind and rebooting its corporate image.

From Los Angeles Times • Oct. 20, 2021

It isn't about moral courage or speaking out; it's about protecting and preserving corporate image and individual reputations.

From Salon • May 25, 2020

The AT&T corporate image was the "gentle giant," "the voice with a smile," a vaguely socialist-realist world of cleanshaven linemen in shiny helmets and blandly pretty phone-girls in headsets and nylons.

From The Hacker Crackdown, law and disorder on the electronic frontier by Sterling, Bruce