corporate image

American  

noun

1. the impression of the policies, personnel, and operations of a corporation that is imparted to its employees and the public.

---

corporate image British  

noun

1. the way an organization is presented to or perceived by its members and the public

---

Example Sentences

See Examples For:

corporate image

"They don't line up for food as we do, have good quality uniforms and a corporate image that we have long forgotten."

From Reuters ● May 31, 2023

In the business world, one of America’s largest consumer chains, Starbucks, whose feel-good corporate image has gotten debunked by its workers’ unionization drive, resummoned Howard Schultz this spring for a third stint as CEO.

From Los Angeles Times ● Nov. 22, 2022

It isn't about moral courage or speaking out; it's about protecting and preserving corporate image and individual reputations.

From Salon ● May 25, 2020

Banks used the pledges as part of a broader effort to project a green corporate image.

From New York Times ● May 28, 2018

The AT&T corporate image was the "gentle giant," "the voice with a smile," a vaguely socialist-realist world of cleanshaven linemen in shiny helmets and blandly pretty phone-girls in headsets and nylons.

From The Hacker Crackdown, law and disorder on the electronic frontier by Bruce Sterling