corporate image

American  

noun

1. the impression of the policies, personnel, and operations of a corporation that is imparted to its employees and the public.

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corporate image British  

noun

1. the way an organization is presented to or perceived by its members and the public

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Example Sentences

In the business world, one of America’s largest consumer chains, Starbucks, whose feel-good corporate image has gotten debunked by its workers’ unionization drive, resummoned Howard Schultz this spring for a third stint as CEO.

From Los Angeles Times

Another is that the company actually may want to completely rechristen itself in hopes of leaving past problems behind and rebooting its corporate image.

From Los Angeles Times

Tucker Carlson, the Fox News commentator, railed on Thursday against the “corporate image campaign” promoting vaccination, suggesting incorrectly that isolated instances of allergic reactions to the vaccine were being censored.

From New York Times

Carlson, who broadcasts his top-rated program from a garage in Maine while Fox News keeps on-air talent out of studio, compared the "glitzy" media coverage of the first inoculations to "a corporate image campaign" for "Hollywood blockbusters or the new iPhone."

From Salon

Brand Finance last year estimated the MAX’s problems had wiped $7.5 billion off the value of Boeing’s corporate image.

From Reuters