corporate image


noun

the impression of the policies, personnel, and operations of a corporation that is imparted to its employees and the public.
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British Dictionary definitions for corporate image

corporate image

corporate identity

noun

the way an organization is presented to or perceived by its members and the public

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012