corporate image

American  

noun

1. the impression of the policies, personnel, and operations of a corporation that is imparted to its employees and the public.

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corporate image British  

noun

1. the way an organization is presented to or perceived by its members and the public

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Example Sentences

Time magazine might offer a corporate image of feminine roles defined for a mass audience, but Smith’s savvy work seems to represent a resolve to create her own.

From Los Angeles Times

The posting for a general manager in Chile said the company was looking for someone who "will play a fundamental role in shaping our corporate image while accelerating the transition to sustainable energy."

From Reuters

"They don't line up for food as we do, have good quality uniforms and a corporate image that we have long forgotten."

From Reuters

Unlike the company’s television operation, which she said taught her the craft of design but adhered to a strict corporate image, CBS Records allowed designers to play.

From New York Times

A timber company decided against buying, noting the collection wouldn’t do much for its corporate image.

From Seattle Times