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market research
market researchnounthe gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.
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market-research
market-researchverb (used with object)to conduct market research on.
market research
1 Americannoun
verb (used with object)
noun
Etymology
Origin of market research1
First recorded in 1925–30
Origin of market-research2
First recorded in 1965–70
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
See Examples For:
“Continue doing your own market research and use posted salary ranges as helpful context,” ResumeNow’s Spencer told MarketWatch.
From MarketWatch ● Jul. 22, 2026
Arun Chandrasekaran, an analyst focused on AI at market research and IT consulting firm Gartner, said the partnership helps Microsoft better serve European customers with a buzzy concept called “sovereign AI.”
From The Wall Street Journal ● Jul. 21, 2026
Dipanjan Chatterjee, vice president and principal analyst at market research firm Forrester, said he believed Apple's loyal customer base would take the financial hit without too much outcry.
From BBC ● Jun. 25, 2026
Families made up 55% of the audience, Disney said, and opening night crowds gave it an average grade of A, according to market research firm CinemaScore.
From The Wall Street Journal ● Jun. 21, 2026
That leads me to a bunch of articles about market research.
From "South of Somewhere" by Kalena Miller
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Historical analysis from market-research service SentimenTrader shows that when coffee has surged this quickly after recently hitting a major low, returns have often been poor over the next two to six months.
From Barron's ● Jun. 18, 2026
Figures from the market-research firm Datassential cited by the Wall Street Journal last year showed that bone-in fried-chicken offerings on U.S. fast-food restaurant menus had fallen 72% over the previous four years.
From MarketWatch ● Jun. 16, 2026
U.S. sales among fast-food pizza chains fell 0.3% last year compared with 2024 levels, the only food category to register a decline during the period among the 10 tracked, according to market-research firm Technomic.
From The Wall Street Journal ● Jun. 16, 2026
In a survey tracking the popularity of 24 heads of state and government, the French, German and British leaders occupied the bottom three spots, according to Morning Consult, a market-research company.
From The Wall Street Journal ● May 9, 2026
When Kenna’s album was making the rounds in New York, being considered by music industry executives, on three separate occasions it was given to an outside market-research firm.
From "Blink" by Malcolm Gladwell
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Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.