market research

¹ American  

noun

1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

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market-research ² American  

[mahr-kit-ree-surch, -ri-surch] / ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ /

verb (used with object)

1. to conduct market research on.

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market research British  

noun

1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

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Etymology

Origin of market research¹

First recorded in 1925–30

Origin of market-research²

First recorded in 1965–70

Example Sentences

“Bitcoin has broken the ceiling of the falling trend in the short term,” according to technical analysis from market research group Investtech.

From Barron's • Apr. 6, 2026

PetTV is available to paid subscribers of Tencent Video, which said its market research found that 66 per cent of dog owners leave the television on for their pets when they are out.

From Barron's • Apr. 3, 2026

“These verdicts mark an unsurprising breaking point. Negative sentiment toward social media has been building for years, and now it’s finally boiled over,” said Mike Proulx, a director at Forrester, a market research company.

From Los Angeles Times • Mar. 28, 2026

Aiming to tap the potential of AI, 96% of software engineering organizations surveyed by market research and IT consulting firm Gartner offer the use of AI tools to their developers.

From The Wall Street Journal • Mar. 23, 2026

They ran it through their own market research protocol, called the Program Analyzer, which required audiences to push red and green buttons, recording their impressions of the shows they were watching.

From "Blink" by Malcolm Gladwell