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• market research
  market research

  noun

  the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.
• market-research
  market-research

  verb (used with object)

  to conduct market research on.

market research

¹ American  

noun

1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

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market-research ² American  

[mahr-kit-ree-surch, -ri-surch] / ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ /

verb (used with object)

1. to conduct market research on.

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market research British  

noun

1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

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Etymology

Origin of market research¹

First recorded in 1925–30

Origin of market-research²

First recorded in 1965–70

Example Sentences

Yee said market research suggests the new museum will reach as many as 150,000 people, and there is still room for expansion.

From Los Angeles Times • May 22, 2026

Do some market research on what people with your title, responsibilities and experience level earn at comparable companies.

From MarketWatch • May 20, 2026

It is barely growing within enterprise organizations, according to Erik Bradley, chief strategist and research director at market research firm Enterprise Technology Research.

From The Wall Street Journal • May 12, 2026

The global prebiotics market is set to increase from $6.95 billion in 2023 to $13.26 billion by 2029, according to market research platform Artizon.

From Salon • May 7, 2026

“Oh, I was in market research, to begin with,” he says diffidently.

From "The Handmaid's Tale" by Margaret Atwood