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• market research
  market research

  noun

  the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.
• market-research
  market-research

  verb (used with object)

  to conduct market research on.

market research

¹ American  

noun

1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

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market-research ² American  

[mahr-kit-ree-surch, -ri-surch] / ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ /

verb (used with object)

1. to conduct market research on.

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market research British  

noun

1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

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Etymology

Origin of market research¹

First recorded in 1925–30

Origin of market-research²

First recorded in 1965–70

Example Sentences

See Examples For:

market research market-research

Masino saw reasons for hope: Tests showed customers responding to efforts to enhance Cracker Barrel’s food and service, according to people familiar with the company’s business, and market research showed improving sentiment toward the chain.

From The Wall Street Journal ● Aug. 12, 2026

There are currently 42 million active film camera users globally, more than a third of these aged 18–30 and largely influenced by social media trends, according to a market research report, external last year.

From BBC ● Aug. 8, 2026

It’s too early to tell whether the criticism will dent sales of smart glasses, said Jitesh Ubrani, a director at the market research company IDC.

From Los Angeles Times ● Aug. 7, 2026

Analyst Ellie Wang at the Taiwan-based market research firm TrendForce said memory prices for PCs and smartphones were up around five to six times compared to a year ago.

From Barron's ● Aug. 2, 2026

They ran it through their own market research protocol, called the Program Analyzer, which required audiences to push red and green buttons, recording their impressions of the shows they were watching.

From "Blink" by Malcolm Gladwell

Retail sales volumes were up 2% for the 52 weeks that ended July 12, according to market-research firm Circana.

From The Wall Street Journal ● Aug. 10, 2026

Nearly three-quarters of Gen Z adults age 18 to 29 agreed that “staying in has become my default weekend plan,” according to the market-research company’s survey.

From MarketWatch ● Jul. 29, 2026

“Sports broadcasting is going to look very different in the future,” says Michael Goodman, director of entertainment research at Parks Associates, a market-research and consulting firm.

From The Wall Street Journal ● Jul. 12, 2026

Data from market-research firm Technomic shows pizza’s share of U.S. restaurant spending has slipped in recent years as consumers shift toward other categories, like chicken and Mexican.

From The Wall Street Journal ● Jun. 25, 2026

When Kenna’s album was making the rounds in New York, being considered by music industry executives, on three separate occasions it was given to an outside market-research firm.

From "Blink" by Malcolm Gladwell