couponing

American  

[koo-pon-ing, kyoo-] / ˈku pɒn ɪŋ, ˈkyu- /

noun

1. the practice of distributing discount coupons to consumers as a form of product promotion.

2. the activity of seeking out or saving discount coupons to save money on food or household purchases.

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Etymology

Origin of couponing

First recorded in 1950–55; coupon + -ing ¹

Example Sentences

Since couponing became a verb, one of the newest innovations has been stores sending coupons based on previous purchases.

From Salon • Feb. 11, 2025

Or because buying groceries requires extreme couponing or complicated math to budget both your costs and how long your bounty will last.

From Slate • Nov. 29, 2024

The couponing industry as we know it started in the early 1970s when a Michigan printing company, Valassis Communications, began distributing booklets of discounts on particular products that could be redeemed at any store.

From New York Times • Jun. 29, 2022

Now she is trying to get the budget back on track and is looking at couponing or starting to buy items such as toilet paper or nappies in bulk.

From BBC • Feb. 11, 2022

The extreme couponing I learned a lot of from YouTube videos — I would watch “Couponing With Shay” all the time.

From Los Angeles Times • Sep. 10, 2021