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covert sensitization

(kŭvərt, kōvərt, kō-vûrt)
n.
  1. Aversive conditioning during which an individual is taught to imagine unpleasant or aversive consequences while engaging in an unwanted habit.
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The American Heritage® Stedman's Medical Dictionary Copyright © 2002, 2001, 1995 by Houghton Mifflin Company. Published by Houghton Mifflin Company.