cause marketing

American  

[kawz mahr-ki-ting] / ˈkɔz ˌmɑr kɪ tɪŋ /

noun

1. the display of corporate social responsibility as an advertising strategy, such as by making a charitable donation with every sale or employing activist messaging in promotional materials.

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Etymology

Origin of cause marketing

First recorded in 1950–55

Example Sentences

See Examples For:

cause marketing

Businesses are best off if they make clear exactly where the money is going and the power of the donation even if it’s a small amount per purchase, said Maria Perez, a cause marketing consultant.

From The Wall Street Journal ● Oct. 29, 2025

I first wrote about cause marketing more than a decade ago in my book Compassion, Inc. I discovered that after 9/11, connecting brands to causes became an imperative.

From Slate ● Jun. 14, 2023

Ackerman said "cause marketing" was a priority for the league from its inception.

From Fox News ● Feb. 28, 2022

And as more entrepreneurs seek to capitalize on this form of cause marketing, companies are devising all manner of promises to entice new customers.

From New York Times ● Mar. 19, 2016

This remarkable increase in their fundraising potential is largely due to the snowball effect of cause marketing coupled with a social medial fad.

From Forbes ● Aug. 20, 2014