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customer base

American  
[kuhs-tuh-mer bays] / ˈkʌs tə mər ˌbeɪs /

noun

customer bases plural
  1. the established customers of a business; the market segment on which a business depends.


Other Word Forms

Noun Inflected Forms

Example Sentences

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Such controversies highlight the delicate balance facing brands hoping to attract younger audiences without alienating their core, longstanding customer base.

From BBC Jul. 27, 2026

Other perks are resonating, as well, with the Amex customer base.

From MarketWatch Jul. 24, 2026

Its customer base includes leading financial-services firms and retailers.

From The Wall Street Journal Jul. 16, 2026

Constellation Brands, especially, faces softer demand from Hispanic consumers, who make up roughly half of its beer customer base, as affordability pressures and concerns around immigration enforcement weighed on sentiment.

From Barron's Jun. 30, 2026

In internal company correspondence, attacks on the hypocrisy of the music companies and defenses of a democratic communications structure imperceptibly gave way to discussions of "customer base," "user experience," and "saleable demographics."

From The Public Domain Enclosing the Commons of the Mind by Boyle, James

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