customer base

American  

[kuhs-tuh-mer bays] / ˈkʌs tə mər ˌbeɪs /

noun

plural

customer bases

1. the established customers of a business; the market segment on which a business depends.

---

Example Sentences

The stakes are high, as the overall customer base for Medicare will continue to rise as about 11,000 Americans turn 65 every day and become eligible to choose either traditional Medicare or Medicare Advantage.

From MarketWatch • Apr. 24, 2026

The carrier is able to hike flight fares because of its particularly loyal customer base, Nocella says.

From The Wall Street Journal • Apr. 22, 2026

The chain's global reach relies on a strong brand, robust ecosystem, and loyal customer base, according to Zhou.

From BBC • Apr. 21, 2026

“Our customer base was the people who looked up release dates and who went to the Arclight, and that sense of community is just not there anymore post-pandemic,” Karp says.

From Los Angeles Times • Apr. 7, 2026

In internal company correspondence, attacks on the hypocrisy of the music companies and defenses of a democratic communications structure imperceptibly gave way to discussions of "customer base," "user experience," and "saleable demographics."

From The Public Domain Enclosing the Commons of the Mind by Boyle, James