customer base

American  

[kuhs-tuh-mer bays] / ˈkʌs tə mər ˌbeɪs /

noun

plural

customer bases

1. the established customers of a business; the market segment on which a business depends.

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Example Sentences

Arkeus, an Australian startup, raised $18 million in Series A funding to expand its U.S. customer base and establish a U.S. manufacturing facility.

From The Wall Street Journal • May 15, 2026

Such a joint venture is a validation of AST SpaceMobile’s plans to eventually provide 5G-quality voice, data, and video coverage worldwide and could broaden its customer base.

From Barron's • May 14, 2026

GameStop has also been looking for ways to reignite its customer base as online gaming has dampened the relevance of the company’s bricks-and-mortar stores.

From MarketWatch • May 12, 2026

Also separate to the court claim, Watton and Beddow Davison say Vodafone encouraged them to take on additional stores with no trading history or customer base.

From BBC • May 5, 2026

In internal company correspondence, attacks on the hypocrisy of the music companies and defenses of a democratic communications structure imperceptibly gave way to discussions of "customer base," "user experience," and "saleable demographics."

From The Public Domain Enclosing the Commons of the Mind by Boyle, James