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customer base

American  
[kuhs-tuh-mer bays] / ˈkʌs tə mər ˌbeɪs /

noun

customer bases plural
  1. the established customers of a business; the market segment on which a business depends.


Other Word Forms

Noun Inflected Forms

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

That is partly because of how Ferrari handles its sales and access to the most elusive models based on customer loyalty and prior purchases, Reitman said.

From The Wall Street Journal • May 26, 2026

Promotional materials emphasized American branding, patriotic messaging and customer loyalty, while official launch announcements framed the service as a bold alternative to mainstream telecom providers.

From Salon • May 10, 2026

Bill payments, ticketing, and logistics services dramatically increased visits and strengthened customer loyalty.

From Barron's • Mar. 21, 2026

Discounts tend to come from larger retailers as opposed to small businesses, which thrive on customer loyalty and repeat business.

From MarketWatch • Nov. 8, 2025

But the longer this goes on, the risk of damage to M&S's reputation and to its customer loyalty increases.

From BBC • May 2, 2025

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