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customer base

American  
[kuhs-tuh-mer bays] / ˈkʌs tə mər ˌbeɪs /

noun

  • customer bases
    plural
  1. the established customers of a business; the market segment on which a business depends.


Other Word Forms

Noun Inflected Forms

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

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The company has more than 75 million customers globally, and has set a target to increase its customer base to 100 million by mid-2027.

From The Wall Street Journal Aug. 10, 2026

This was seen as a smart move, allowing Argos to tap into Sainsbury's large customer base.

From BBC Aug. 6, 2026

Reformation says it has only scratched the surface on its potential customer base.

From Los Angeles Times Aug. 4, 2026

He noted that for Mastercard’s customer base, which consists of financial-services players, the company’s open standard for stablecoins “provides direct participation, reduced dependency on third parties and the benefits of distributed economics.”

From MarketWatch Jul. 30, 2026

In internal company correspondence, attacks on the hypocrisy of the music companies and defenses of a democratic communications structure imperceptibly gave way to discussions of "customer base," "user experience," and "saleable demographics."

From The Public Domain Enclosing the Commons of the Mind by James Boyle

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