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customer relationship management

British  

noun

  1.  CRM.  the practice of building a strong relationship between a business and its customers and potential customers

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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Revenue grew at greater than 24% a year from 2002 to 2022 when the company began to saturate the market for its customer relationship management software.

From Barron's • May 27, 2026

ServiceNow increased revenue 22% in the third quarter, as AI demand from both existing customers and new customers grew, particularly in its customer relationship management business.

From The Wall Street Journal • Jan. 20, 2026

The customer relationship management software company said online sales rose 1% to about $7.5 billion year-over-year on Thanksgiving.

From Seattle Times • Nov. 24, 2023

Ms. McDavitt, who lives in Vallejo, Calif., and works in customer relationship management for a transport company, said she had been passed over for several promotions because she lacked the requisite degree.

From New York Times • Jun. 30, 2023

Its three top non-China holdings are customer relationship management platform provider Salesforce, food delivery firm DoorDash and gaming and e-commerce company Sea.

From Reuters • Sep. 6, 2022

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