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customer base

American  
[kuhs-tuh-mer bays] / ˈkʌs tə mər ˌbeɪs /

noun

  • customer bases
    plural
  1. the established customers of a business; the market segment on which a business depends.


Other Word Forms

Noun Inflected Forms

Example Sentences

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See Examples For:

Reformation says it has only scratched the surface on its potential customer base.

From Los Angeles Times Aug. 4, 2026

He noted that for Mastercard’s customer base, which consists of financial-services players, the company’s open standard for stablecoins “provides direct participation, reduced dependency on third parties and the benefits of distributed economics.”

From MarketWatch Jul. 30, 2026

Such controversies highlight the delicate balance facing brands hoping to attract younger audiences without alienating their core, longstanding customer base.

From BBC Jul. 27, 2026

The company’s customer base is heavily concentrated in financial-services firms.

From The Wall Street Journal Jul. 14, 2026

In internal company correspondence, attacks on the hypocrisy of the music companies and defenses of a democratic communications structure imperceptibly gave way to discussions of "customer base," "user experience," and "saleable demographics."

From The Public Domain Enclosing the Commons of the Mind by Boyle, James

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