customer base

American  

[kuhs-tuh-mer bays] / ˈkʌs tə mər ˌbeɪs /

noun

plural

customer bases

1. the established customers of a business; the market segment on which a business depends.

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Example Sentences

They see accessibility as a way to now expand the customer base.

From The Wall Street Journal • Apr. 20, 2026

Nick Briggs, a partner in the Pittvale Service Station in Winchester for 60 years, said the business had a loyal customer base to help it through the current difficulties.

From BBC • Apr. 13, 2026

Sure, the mall was dying even before the pandemic, and attracting new commerce would be difficult because the customer base — public employees — has disappeared to remote work stations.

From Los Angeles Times • Apr. 11, 2026

Constellation has been pressured by weaker spending among Hispanic consumers, who account for roughly half of its beer customer base, as immigration raids and affordability issues weighed on the group’s sentiment.

From Barron's • Apr. 9, 2026

In internal company correspondence, attacks on the hypocrisy of the music companies and defenses of a democratic communications structure imperceptibly gave way to discussions of "customer base," "user experience," and "saleable demographics."

From The Public Domain Enclosing the Commons of the Mind by Boyle, James