customer base

American  

[kuhs-tuh-mer bays] / ˈkʌs tə mər ˌbeɪs /

noun

plural

customer bases

1. the established customers of a business; the market segment on which a business depends.

---

Example Sentences

She is also upbeat on the company expanding its customer base to humanoid robot makers.

From The Wall Street Journal

“I am just trying to ensure we aren’t disparately treating any of our customer base,” Rodgers wrote to O’Brien on Feb. 5, 2013.

From Salon

RoC initially targeted its typical customer base, women between the ages of 40 and 65, with ads.

From The Wall Street Journal

“Once they experience other platforms, they may like them. In that way, Vanguard is behaving like any business that needs to protect its customer base.”

From Barron's

To start, customers sign multiyear, take-or-pay contracts, giving the company some revenue stability as it brings new capacity online and diversifies its customer base.

From Barron's