customer base

American  

[kuhs-tuh-mer bays] / ˈkʌs tə mər ˌbeɪs /

noun

plural

customer bases

1. the established customers of a business; the market segment on which a business depends.

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Example Sentences

The stakes are high, as the overall customer base for Medicare will continue to rise as about 11,000 Americans turn 65 every day and become eligible to choose either traditional Medicare or Medicare Advantage.

From MarketWatch • Apr. 24, 2026

They see accessibility as a way to now expand the customer base.

From The Wall Street Journal • Apr. 20, 2026

Within that customer base, the company served 229,100 active customers during the quarter compared with 147,300 in the period last year, though the increase includes new customers added through acquired brands.

From Barron's • Apr. 16, 2026

Nick Briggs, a partner in the Pittvale Service Station in Winchester for 60 years, said the business had a loyal customer base to help it through the current difficulties.

From BBC • Apr. 13, 2026

Before long, a network of environmentally concerned gardeners had formed around Territorial's customer base, including several Tilth communities, groups of gardeners concerned with promoting earth stewardship and organic husbandry in both rural and urban settings.

From Organic Gardener's Composting by Solomon, Steve