customer base

American  

[kuhs-tuh-mer bays] / ˈkʌs tə mər ˌbeɪs /

noun

plural

customer bases

1. the established customers of a business; the market segment on which a business depends.

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Example Sentences

RoC initially targeted its typical customer base, women between the ages of 40 and 65, with ads.

From The Wall Street Journal

“Once they experience other platforms, they may like them. In that way, Vanguard is behaving like any business that needs to protect its customer base.”

From Barron's

To start, customers sign multiyear, take-or-pay contracts, giving the company some revenue stability as it brings new capacity online and diversifies its customer base.

From Barron's

Customer retention was strong in 2025 despite store closures, Harper said, and Torrid executives flagged early signs of success in shifting its customer base toward its digital platform.

From Los Angeles Times

Digital bank Revolut said its expanding customer base and diversified revenue streams lifted the British group’s annual profit.

From The Wall Street Journal