customer base

American  

[kuhs-tuh-mer bays] / ˈkʌs tə mər ˌbeɪs /

noun

plural

customer bases

1. the established customers of a business; the market segment on which a business depends.

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Example Sentences

Nick Briggs, a partner in the Pittvale Service Station in Winchester for 60 years, said the business had a loyal customer base to help it through the current difficulties.

From BBC • Apr. 13, 2026

Sure, the mall was dying even before the pandemic, and attracting new commerce would be difficult because the customer base — public employees — has disappeared to remote work stations.

From Los Angeles Times • Apr. 11, 2026

“We see Neo driving meaningful adoption for first-time Mac owners with a distinct customer base relative to the Air and Pro models,” Mohan wrote.

From MarketWatch • Apr. 6, 2026

RoC initially targeted its typical customer base, women between the ages of 40 and 65, with ads.

From The Wall Street Journal • Mar. 27, 2026

Before long, a network of environmentally concerned gardeners had formed around Territorial's customer base, including several Tilth communities, groups of gardeners concerned with promoting earth stewardship and organic husbandry in both rural and urban settings.

From Organic Gardener's Composting by Solomon, Steve