customer base

American  

[kuhs-tuh-mer bays] / ˈkʌs tə mər ˌbeɪs /

noun

plural

customer bases

1. the established customers of a business; the market segment on which a business depends.

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Example Sentences

“Since we’re a family-run business with a very loyal customer base, these small changes are quickly noticeable in our day-to-day operations,” Cañas said.

From The Wall Street Journal • Apr. 22, 2026

Constellation has been pressured by weaker spending among Hispanic consumers, who account for roughly half of its beer customer base, as immigration raids and affordability issues weighed on the group’s sentiment.

From Barron's • Apr. 9, 2026

“Our customer base was the people who looked up release dates and who went to the Arclight, and that sense of community is just not there anymore post-pandemic,” Karp says.

From Los Angeles Times • Apr. 7, 2026

“We see Neo driving meaningful adoption for first-time Mac owners with a distinct customer base relative to the Air and Pro models,” Mohan wrote.

From MarketWatch • Apr. 6, 2026

In internal company correspondence, attacks on the hypocrisy of the music companies and defenses of a democratic communications structure imperceptibly gave way to discussions of "customer base," "user experience," and "saleable demographics."

From The Public Domain Enclosing the Commons of the Mind by Boyle, James