customer base

American  

[kuhs-tuh-mer bays] / ˈkʌs tə mər ˌbeɪs /

noun

plural

customer bases

1. the established customers of a business; the market segment on which a business depends.

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Example Sentences

Sure, the mall was dying even before the pandemic, and attracting new commerce would be difficult because the customer base — public employees — has disappeared to remote work stations.

From Los Angeles Times • Apr. 11, 2026

Constellation has been pressured by weaker spending among Hispanic consumers, who account for roughly half of its beer customer base, as immigration raids and affordability issues weighed on the group’s sentiment.

From Barron's • Apr. 9, 2026

And while memory companies produce offerings for a diversified customer base, Woodring noted that data centers make up more than 80% of the revenue opportunity for HDD makers.

From MarketWatch • Apr. 6, 2026

Motability will start to bring in the changes on new leases from 13 April for the first 15% of its 930,000 customer base.

From BBC • Apr. 1, 2026

In internal company correspondence, attacks on the hypocrisy of the music companies and defenses of a democratic communications structure imperceptibly gave way to discussions of "customer base," "user experience," and "saleable demographics."

From The Public Domain Enclosing the Commons of the Mind by Boyle, James