customer base

American  

[kuhs-tuh-mer bays] / ˈkʌs tə mər ˌbeɪs /

noun

plural

customer bases

1. the established customers of a business; the market segment on which a business depends.

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Example Sentences

Selling only in the Golden State at first will allow the company to learn from an engaged customer base, said Yamaguchi.

From Los Angeles Times

Narayen’s strategy has been to use AI to expand Adobe’s customer base.

From The Wall Street Journal

Neither firm responded to my questions about the demographics of their customer base, the problem of insider trading, or my request for them to validate their claims of accuracy.

From Los Angeles Times

With the rights it has granted its underwriters, the company could raise up to $345 million from its U.S. listing, which it said it will put toward expanding its customer base and pursuing potential acquisitions or new investments.

From The Wall Street Journal

The chain aims to serve shoppers from a wide range of household incomes — including those who “want” or “need” bargains — and has a mostly female customer base, according to a November investor presentation.

From Los Angeles Times