customer base

American  

[kuhs-tuh-mer bays] / ˈkʌs tə mər ˌbeɪs /

noun

customer bases plural

1. the established customers of a business; the market segment on which a business depends.

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Example Sentences

Acushnet’s Titleist focuses on pricier, performance-focused clubs, with the benefit of a sticky, high-spending customer base.

From The Wall Street Journal • May 31, 2026

But rebundling will likely help create some kind of equilibrium for cable providers that have been faced with a dramatically eroding customer base.

From MarketWatch • May 28, 2026

Some industry experts say India has many of the ingredients needed to make lightning-fast delivery viable: dense cities, a large labor pool and a vast customer base accustomed to buying daily essentials from neighborhood shops.

From The Wall Street Journal • May 23, 2026

GameStop has also been looking for ways to reignite its customer base as online gaming has dampened the relevance of the company’s bricks-and-mortar stores.

From MarketWatch • May 12, 2026

Before long, a network of environmentally concerned gardeners had formed around Territorial's customer base, including several Tilth communities, groups of gardeners concerned with promoting earth stewardship and organic husbandry in both rural and urban settings.

From Organic Gardener's Composting by Solomon, Steve