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customer base

American  
[kuhs-tuh-mer bays] / ˈkʌs tə mər ˌbeɪs /

noun

customer bases plural
  1. the established customers of a business; the market segment on which a business depends.


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

But rebundling will likely help create some kind of equilibrium for cable providers that have been faced with a dramatically eroding customer base.

From MarketWatch • May 28, 2026

An Australian startup that allows drones and aircraft to see more clearly has raised $18 million from private-equity investors as it seeks to expand a U.S. customer base that already includes the Defense Department.

From The Wall Street Journal • May 15, 2026

But Viking’s core customer base of older, wealthier Americans hasn’t been deterred from traveling, Talactac and Hagen told Barron’s last month.

From Barron's • May 14, 2026

GameStop has also been looking for ways to reignite its customer base as online gaming has dampened the relevance of the company’s bricks-and-mortar stores.

From MarketWatch • May 12, 2026

In internal company correspondence, attacks on the hypocrisy of the music companies and defenses of a democratic communications structure imperceptibly gave way to discussions of "customer base," "user experience," and "saleable demographics."

From The Public Domain Enclosing the Commons of the Mind by Boyle, James

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