customer base

American  

[kuhs-tuh-mer bays] / ˈkʌs tə mər ˌbeɪs /

noun

customer bases plural

1. the established customers of a business; the market segment on which a business depends.

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Example Sentences

But rebundling will likely help create some kind of equilibrium for cable providers that have been faced with a dramatically eroding customer base.

From MarketWatch • May 28, 2026

An Australian startup that allows drones and aircraft to see more clearly has raised $18 million from private-equity investors as it seeks to expand a U.S. customer base that already includes the Defense Department.

From The Wall Street Journal • May 15, 2026

But Viking’s core customer base of older, wealthier Americans hasn’t been deterred from traveling, Talactac and Hagen told Barron’s last month.

From Barron's • May 14, 2026

GameStop has also been looking for ways to reignite its customer base as online gaming has dampened the relevance of the company’s bricks-and-mortar stores.

From MarketWatch • May 12, 2026

In internal company correspondence, attacks on the hypocrisy of the music companies and defenses of a democratic communications structure imperceptibly gave way to discussions of "customer base," "user experience," and "saleable demographics."

From The Public Domain Enclosing the Commons of the Mind by Boyle, James