customer relationship management

British

noun

CRM. the practice of building a strong relationship between a business and its customers and potential customers

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

However, the broader outlook for gold remains mostly intact, the head of customer relationship management says.

From The Wall Street Journal • Feb. 18, 2026

According to OpenAI, Frontier allows corporations to connect their AI agents to use information stored in disparate data warehouses, customer relationship management systems, and other internal applications.

From Barron's • Feb. 5, 2026

And second, Slack and Tableau were not well integrated and strayed from Salesforce’s core business: customer relationship management, Jaluria said.

From Seattle Times • Feb. 15, 2023

Last year, Microsoft launched an app called Viva Sales that automates some customer relationship management, or C.R.M., functions across its products, including Teams and Outlook.

From New York Times • Jan. 24, 2023

Its three top non-China holdings are customer relationship management platform provider Salesforce, food delivery firm DoorDash and gaming and e-commerce company Sea.

From Reuters • Sep. 6, 2022

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023