customer base

American  

[kuhs-tuh-mer bays] / ˈkʌs tə mər ˌbeɪs /

noun

customer bases plural

1. the established customers of a business; the market segment on which a business depends.

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Other Word Forms

Inflected Forms

noun

• customer bases
  plural

Example Sentences

D-Wave, known for annealing quantum systems, is expanding into gate-model technology to broaden its customer base.

From Barron's • Jun. 1, 2026

The high-performance electric SUV is a far cry from the sports cars of Lotus’s heyday, the kind of vehicles that can bring in a much wider customer base.

From The Wall Street Journal • May 31, 2026

“It’s just a lot of noise,” he said, noting that he serves an affluent customer base.

From The Wall Street Journal • May 28, 2026

But rebundling will likely help create some kind of equilibrium for cable providers that have been faced with a dramatically eroding customer base.

From MarketWatch • May 28, 2026

In internal company correspondence, attacks on the hypocrisy of the music companies and defenses of a democratic communications structure imperceptibly gave way to discussions of "customer base," "user experience," and "saleable demographics."

From The Public Domain Enclosing the Commons of the Mind by Boyle, James