customization

American  

[kuhs-tuh-muh-zay-shuhn, -mahy-] / ˌkʌs tə məˈzeɪ ʃən, -ˌmaɪ- /

noun

1. the act or process of customizing something.

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Example Sentences

While customization adds operational complexity, it is a powerful way to boost growth by letting customers tailor drinks to their individual health goals and taste preferences.

From The Wall Street Journal

The company also took steps to allow more customization of its bikes and is evaluating its e-commerce strategy in order to drive traffic to dealers, he said.

From MarketWatch

Chief Executive Officer Gary Niederpruem told Barron’s that Forgent’s competitive advantage lies in customization delivered at speed.

From Barron's

Starbucks pointed to loyalty and customization as key sales drivers.

From Barron's

At the same time, management described customization as a $1 billion-a-year business, built on high-margin modifiers such as cold foam, milk alternatives, and protein add-ins that allow customers to personalize nearly every beverage.

From Barron's