casualization

British  

/ ˌkæʒjʊəlaɪˈzeɪʃən /

noun

1. the altering of working practices so that regular workers are re-employed on a casual or short-term basis

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Example Sentences

The 20-year casualization trend — with sneakers rising from 20% of market share of footwear sales to 50% — culminated with Covid and is largely complete, they said.

From MarketWatch • Jan. 6, 2026

"It seems that management's narrative of an expanding casualization trend in workwear and potential European and Asian growth is not resonating with investors," he said.

From Reuters • Oct. 5, 2023

“I don’t think it means the death of haute cuisine or the casualization of dining, because there is still a global demand for formality and exclusivity,” he said.

From Washington Post • Jan. 9, 2023

Stitch Fix recently published a blog post describing the “continued casualization of the ‘lower half,’” a carry-over from the Zoom era.

From New York Times • Apr. 29, 2022

Maybe it’s because the high-polish, did-not-wake-up-like-this look stands in refreshing contrast to the mass casualization and exaltation of streetwear we’re all used to.

From Los Angeles Times • Dec. 3, 2018