deep linking

American  

[deep ling-king] / ˈdip ˈlɪŋ kɪŋ /

noun

Digital Technology.

1. the practice of using a link that sends traffic to an internal web page with more relevant or specific content, rather than to the website's homepage, such as to attract and retain site visitors or to increase user engagement.

---

Other Word Forms

• deep link noun
• deep-link verb (used with or without object)

Etymology

Origin of deep linking

First recorded in 1990–95

Example Sentences

Although deep linking is a worry for large tech companies, it is also a big opportunity for start-ups looking to unseat them.

From New York Times • Jan. 5, 2015

His Branch Metrics and other start-ups in the field, including URX and Quixey, are trying to become app developers’ go-to technology for deep linking.

From New York Times • Jan. 5, 2015

The next question is about search and discovery – the deep linking.

From The Wall Street Journal • Jul. 17, 2014

Baidu's Mp3 music search has been criticized by the United States as being a "notorious market" for piracy over its ability to provide "deep linking" to steer users to allegedly-infringing material hosted on third-party websites.

From Reuters • Apr. 25, 2011

On the other, we'd decided to allow deep linking of individual games using swfaddress.

From The Guardian • Jun. 17, 2010