microtarget

American  

[mahy-kroh-tahr-git] / ˈmaɪ kroʊˌtɑr gɪt /

verb (used with object)

microtargeted, microtargeting

1. to direct advertising to (a small group of people) to selectively appeal to them, based on detailed information about their habits and interests, usually gathered without their knowledge.

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Other Word Forms

• microtargeting noun

Example Sentences

The other thing that these social media companies do is they microtarget people to the most minute degree such that they know what messages are going to resonate with you.

From Slate • Mar. 11, 2024

The algorithms that recommend, microtarget and manipulate, and the millions of behavioral predictions pushed out by the second cannot exist without the trillions of data points fed to them each day.

From New York Times • Jan. 29, 2021

“We’re talking about literally the most sophisticated advertising platform in the history of capitalism, with the ability to microtarget users based on age and gender and industry and marital status,” Greenblatt says.

From Los Angeles Times • Jul. 10, 2020

Everybody else knows that they have to go there because that's where the deals get made and where the people are, but they're there to microtarget those people.

From The Verge • Jan. 5, 2016

The campaigns brag about their ability to microtarget voters.

From Time • Oct. 18, 2012