diffusion line

British  

noun

1. a range of clothes made by a top fashion designer for a high-street retailer

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Example Sentences

She moved to New York in 2018 to join the design team of the designer’s diffusion line called the Marc Jacobs.

From New York Times

When the London-based creative director Anna Laub founded Prism over a decade ago, the brand’s product offering consisted solely of streamlined modern eyewear, but it has since evolved to encompass resort and swimwear — and, in 2019, activewear, under the diffusion line Prism Squared.

From New York Times

That’s clear in the scene’s semiregular routine of correction, in which one user posts something erroneous, and another jumps in with a video or comment, like which collection a particular garment comes from, or which diffusion line a certain T-shirt is from.

From New York Times

In many ways, Ferrari was already a diffusion line: The flashy sports cars sell for prices that reach into the millions because they are road-ready counterparts to the unattainable racecars of Formula 1 dreams.

From New York Times

Lorenzo started the luxury brand Fear of God in 2013 and added the more accessible Essentials in 2018 after a stint with F.O.G., a diffusion line that didn’t quite match the designer’s vision for what he wanted his brand to be.

From Los Angeles Times