direct marketing


noun

marketing direct to the consumer, as by direct mail or coupon advertising.

QUIZZES

BEAT THE DOLDRUMS WITH THIS WORD OF THE DAY QUIZ!

We know you’ll tackle this quiz totis viribus! See how many words from the week of Oct 12–18, 2020 you get right!
Question 1 of 7
What does “Indigenous” mean?
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020

British Dictionary definitions for direct marketing

direct marketing

noun

selling goods directly to consumers rather than through retailers, usually by mail order, direct-mail shot, newspaper advertising, door-to-door selling, telephone selling, the internet, or television home-shopping channelsAlso called: direct selling
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012