direct marketing

American  

noun

1. marketing direct to the consumer, as by direct mail or coupon advertising.

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direct marketing British  

noun

1. Also called: direct selling.  selling goods directly to consumers rather than through retailers, usually by mail order, direct-mail shot, newspaper advertising, door-to-door selling, telephone selling, the internet, or television home-shopping channels

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Example Sentences

Tanya adds there are now more than 10,000 people who have raised an objection to Meta to stop using their data for direct marketing - which may lead to further lawsuits.

From BBC • Oct. 11, 2025

Buried in its language is a promise to “limit the direct marketing of certain unhealthy foods to children, including by evaluating the use of misleading claims and imagery.”

From Salon • Sep. 7, 2025

The real goal of these types of promotions is to collect data about those who are new to racing so they can be the target of direct marketing.

From Los Angeles Times • Sep. 27, 2024

Some of the interviewed land users felt that market access could be improved by supporting direct marketing, for example, via farm shops.

From Science Daily • Apr. 30, 2024

Reaching the consumer with the message is not the hard part of direct marketing.

From "The Tipping Point" by Malcolm Gladwell