direct marketing

noun

1. marketing direct to the consumer, as by direct mail or coupon advertising.

direct marketing

noun

1. Also called: direct selling. selling goods directly to consumers rather than through retailers, usually by mail order, direct-mail shot, newspaper advertising, door-to-door selling, telephone selling, the internet, or television home-shopping channels

Example Sentences

Tanya O'Carroll argued Facebook's targeted advertising system was covered by the UK's definition of direct marketing, giving individuals the right to object.

Read more on BBC

Buried in its language is a promise to “limit the direct marketing of certain unhealthy foods to children, including by evaluating the use of misleading claims and imagery.”

Read more on Salon

Ms O'Carroll's lawsuit argued that Facebook's targeted advertising system was covered by the UK's definition of direct marketing, giving individuals the right to object.

Read more on BBC

The real goal of these types of promotions is to collect data about those who are new to racing so they can be the target of direct marketing.

Read more on Los Angeles Times

Some of the interviewed land users felt that market access could be improved by supporting direct marketing, for example, via farm shops.

Read more on Science Daily