direct-to-consumer

American  

[di-rekt-too-kuhn-soo-mer] / dɪˈrɛkt tu kənˈsu mər /

noun

1. a business model in which the company producing a product sells to the consumer, rather than to other retailers, wholesalers, or other outlets.

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adjective

1. denoting a business model in which a company sells its product to the consumer rather than to other businesses.

Example Sentences

See Examples For:

direct-to-consumer

Bobbie’s co-founder and CEO Laura Modi, an Airbnb alum and mother of four, started the brand in 2018 and gained clearance to enter the direct-to-consumer U.S. market from the Food and Drug Administration in 2021.

From The Wall Street Journal ● Aug. 13, 2026

Fifty percent of sales on most domestic startups are now direct-to-consumer or direct-to-business.

From MarketWatch ● Aug. 7, 2026

Net income came in at $1.73 billion compared to $2.29 billion the previous year as the company faced higher costs with the launch of direct-to-consumer streaming service Fox One and other investments in digital.

From Los Angeles Times ● Aug. 6, 2026

They expect the shift toward a direct-to-consumer strategy will likely result in further market-share loss and the closure of offline stores.

From The Wall Street Journal ● Jul. 22, 2026

Novo says the direct-to-consumer ads for Zepbound and Mounjaro created by Indianapolis-based Lilly violate advertising and unfair-competition laws.

From MarketWatch ● Jul. 21, 2026