direct-to-consumer

American  

[di-rekt-too-kuhn-soo-mer] / dɪˈrɛkt tu kənˈsu mər /

noun

1. a business model in which the company producing a product sells to the consumer, rather than to other retailers, wholesalers, or other outlets.

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adjective

1. denoting a business model in which a company sells its product to the consumer rather than to other businesses.

Example Sentences

See Examples For:

direct-to-consumer

Yet, Relwani said that she’s had more and more patients come to her having tested their cortisol at outside clinics or with direct-to-consumer tests like the ones I’d been doing.

From Slate ● Oct. 9, 2026

Europe direct-to-consumer revenue declined 2% during the quarter.

From The Wall Street Journal ● Oct. 7, 2026

That jibe was aimed at John Donahoe, the former eBay boss behind Nike's online direct-to-consumer sales pivot, before he made way for Hill.

From BBC ● Oct. 1, 2026

“With Ethos, it is a quicker turnaround. They have a direct-to-consumer portion of their revenue and then third-party channel” with about 15,000 agents, he said.

From MarketWatch ● Sep. 29, 2026

He most recently served as the company’s co-president of direct-to-consumer and chief product and technology officer for Disney Entertainment and ESPN.

From Los Angeles Times ● Sep. 17, 2026

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