display ad

noun

an advertisement, in a newspaper or other publication, often using special attention-getting devices, as large size, display type, and illustrations.

Origin of display ad

First recorded in 1915–20

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

The Texas-led case focuses on Google’s control over the technology that delivers display ads across the web.
Google is hit with another antitrust lawsuit, adding to its legal woes | Verne Kopytoff | December 17, 2020 | Fortune
Once Google became the dominant player in the display ad space, it imposed a one-exchange-rule on publishers, preventing them from sending their inventory to other ad exchanges, the plaintiffs also alleged.
Google accused of colluding with Facebook and abusing monopoly power in new lawsuit | George Nguyen | December 17, 2020 | Search Engine Land
However, sites can also meet, or exceed, these thresholds without AMP, which may be a more suitable option for businesses that rely on display ads for revenue, or do not wish to maintain AMP versions of their pages.
Google: Page experience signals for ranking apply only to mobile | George Nguyen | December 2, 2020 | Search Engine Land
He had regularly bought display ads direct from Google before the rule change.
‘Wouldn’t make economic sense’: Despite hyped targeting restrictions on 2020 political ads, few new limits are in place | jim cooper | October 12, 2020 | Digiday
The business model will be an equal combination of affiliate, partnerships and display ads.
‘Direct, inclusive and diverse’: Future’s latest female-focused title eyes U.S. audiences | Lucinda Southern | October 1, 2020 | Digiday

And an individual looking at a display ad is slightly less likely to buy that product than to get struck by lightning.
Why Facebook’s Search Could be Huge | CNBC | July 9, 2013 | THE DAILY BEAST
I had noticed it once while I was eating and had assumed it was a display ad for sun glasses.
The Gallery | Roger Phillips Graham

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