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distribution channel

British

noun

marketing the network of organizations, including manufacturers, wholesalers, and retailers, that distributes goods or services to consumers

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

As for Walmart and Apple, yes, the former sells Apple products, but that distribution channel is small potatoes compared with Apple’s own digital and physical stores and mobile carriers.

From Barron's • Dec. 18, 2025

Robinhood’s prediction markets platform has been powered by Kalshi, meaning Robinhood is effectively a distribution channel for Kalshi’s regulated exchange.

From The Wall Street Journal • Nov. 27, 2025

Clark also pointed to the company’s integrated ecosystem across search, the cloud, YouTube and Android, which gives it access to first-party data and provides a distribution channel for its AI products.

From MarketWatch • Nov. 19, 2025

"But, those contracts also make it impossible for any newcomer in search to secure a distribution channel, and without any real possibility of reaching consumers, no one will invest in such innovation."

From BBC • Nov. 21, 2024

"It can be a beautiful full-circle impact of food waste reduction at a college and creating a new food distribution channel to meet those in need at another local school."

From Salon • Oct. 4, 2023

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023