distribution channel

British  

noun

1. marketing the network of organizations, including manufacturers, wholesalers, and retailers, that distributes goods or services to consumers

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Example Sentences

Some are worried about the margin picture, as Burlington is still working through tariff costs and investments in a new distribution channel.

From Barron's

The strategy shifts social media from a distribution channel to an insight base, aiming for cultural relevance and breakthrough.

From The Wall Street Journal

Google is also using its existing distribution channels to make Gemini the default LLM across Android smartphones, Mathivanan added.

From MarketWatch

Murree has already made limited shipments to Japan, Britain and Portugal as it explores distribution channels and strategies.

From Barron's

As for Walmart and Apple, yes, the former sells Apple products, but that distribution channel is small potatoes compared with Apple’s own digital and physical stores and mobile carriers.

From Barron's