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dynamic pricing

British

noun

commerce offering goods at a price that changes according to the level of demand, the type of customer, or the state of the weather

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Starboard sees opportunities to lower per-unit costs by optimizing the company’s car reconditioning process, and to maintain sales volume through more dynamic pricing.

From Barron's • Mar. 11, 2026

Some fans have also accused Ticketmaster and resale platforms of dynamic pricing, prompting an investigation.

From BBC • Jan. 27, 2026

The company said the price chranges were not dynamic pricing, the practice used by airlines and ride-hailing services to charge more when demand surges.

From Los Angeles Times • Dec. 22, 2025

Disney strikes a deal with OpenAI, a few trillion dollar IPOs are brewing for 2026, and dynamic pricing is everywhere it seems.

From Slate • Dec. 13, 2025

An Instacart spokesperson said some of its retail partners test prices through the platform to understand consumer preferences, but disputed the report’s characterization of the practice as dynamic pricing.

From The Wall Street Journal • Dec. 10, 2025

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023