direct marketing

American  

noun

1. marketing direct to the consumer, as by direct mail or coupon advertising.

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direct marketing British  

noun

1. Also called: direct selling.  selling goods directly to consumers rather than through retailers, usually by mail order, direct-mail shot, newspaper advertising, door-to-door selling, telephone selling, the internet, or television home-shopping channels

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Example Sentences

Tanya's lawsuit argued Facebook's targeted advertising system was covered by the UK's definition of direct marketing, giving individuals the right to object.

From BBC

Tanya O'Carroll argued Facebook's targeted advertising system was covered by the UK's definition of direct marketing, giving individuals the right to object.

From BBC

Buried in its language is a promise to “limit the direct marketing of certain unhealthy foods to children, including by evaluating the use of misleading claims and imagery.”

From Salon

The Information Commissioner's Office, the UK's data watchdog, said online targeted advertising should be considered direct marketing.

From BBC

The real goal of these types of promotions is to collect data about those who are new to racing so they can be the target of direct marketing.

From Los Angeles Times