negative option

American  

[neg-uh-tiv op-shuhn] / ˈnɛg ə tɪv ˈɒp ʃən /

noun

1. a clause in a sales contract, such as for a series of books or records, that provides that merchandise will be sent periodically to subscribers unless they notify the company in writing that it is not wanted.

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Other Word Forms

• negative-option adjective

Etymology

Origin of negative option

First recorded in 1970–75

Example Sentences

This cancellation trap is often part of “negative option” marketing.

From Washington Post

Ira Rheingold, executive director of the National Association of Consumer Advocates, says that as companies become more sophisticated in their marketing around subscriptions, many are using what’s called a “negative option,” where the consumer will be charged a recurring fee unless they specifically opt out.

From Seattle Times

“News reports suggest that this practice has led to complaints from consumers and refunds by WinRed,” Ms. James wrote, later adding, “Our offices have significant experience with prechecked solicitations and other forms of ‘negative option’ marketing to consumers.

From New York Times

Although the alleged illegal actions by ABCmouse predate the pandemic, the FTC said it wants its recent charges against the company to serve as a warning to other online businesses using “negative option” or auto-renewal offers.

From Washington Post

Between January 2014 and March 2018, consumers were charged $2.99 plus tax for it automatically each month after the free subscription ended, unless they opted out, in what is known as a “negative option.”

From Seattle Times